1. Consider Shorter Durations
Not every company can offer a higher pay rate to fill the opening faster. In that case, filling the open position with someone temporarily can provide immediate relief to the employer struggling to fill the opening. In other cases, employers may only have a short term increased need and can use some extra help to get through the additional demand. Either way, making the job project based enables Twin Cities employers to:
- Obtain results without long-term obligations. Employers to hire when they need someone without being concerned about long-term commitments to their overhead.
- Attract better talent pool. Shortening the term enables employers to reach those people who may not otherwise be interested in the role but are willing short-term.
- Create a bridge to employment. A shorter term means that employers can give people a chance that may not otherwise be considered for the role and opens the door to long term employment.
Companies of every size are fighting for the same candidates. Twin Cities employers can set themselves apart from the competition by communicating with the talent differently from the beginning. To do this, consider:
- Providing details up front. Immediately disclosing information about things important to candidates (i.e. pay rate, location, schedule) helps to narrow down the applicant pool to those truly interested in the role
- Staying skills focus. Identify the things someone needs to do the job and focus on candidates who have those skills.
- Consistent communication. Keep candidates engaged and maintain a talent pipeline by consistently communicating with job seekers throughout the talent acquisition process
Employers need to reach job seekers when they are looking for their next opportunity. To do this, Twin Cities businesses can consider the following ways to access candidates when they are ready for a new job:
- 77% of people carry smartphones
- 77% of job applications are done on mobile devices
- At least 65% of employees generally chose electronic communication consistently over telephone or voicemail
There are no easy answers to the talent shortage in Minnesota. However, Twin Cities employers can start by taking more creative approaches to effectively compete for talent from the beginning. Changing the conversation, and how it happens, can make a huge difference so that companies can fill more jobs faster.
Kathy Harrell-Latham is an experienced commercial attorney and CEO of Cadre Scheduling. Her career began when she moved to Minneapolis because she was placed by a legal staffing agency. In the years since, Kathy has done a number of things in the law and in business. Kathy is also an avid runner and social media addict in her spare time.