Recently I attended the Communications and Advocacy Training presented by Goff Public. The focus of the training was how to strategically share your organization’s story with the world. SPACC is an organization that consistently seeks to advocate for the Saint Paul business community and maximize member value through vibrant programs. As the Manager of Marketing and Communications, I was grateful to be given tools to continue shaping the Chamber’s story in a strategic and impactful way. Here are a couple of the tools I will be implementing into our marketing and communication strategy:
- Identify how a story or event can gain traction. Before I share a story, I will ask these questions
- Is this timely or unique?
- Does this affect a large audience?
- Is this a controversial topic?
- Does this fit into societal trends?
- Is this clickable?
- Does this impact the local community?
- I have control of SPACC’s message. If the media or a member asks questions about SPACC, I can prepare myself with an answer that tells our story well. SPACC’s vision is to maximize member value and deliver vibrant programs, powerful advocacy and results that foster member growth. Most of my answers can be built around SPACC’s vision and those answers will in turn give the world a glimpse of SPACC’s story.
SPACC has a great story to tell because it is the story of delivering vibrant programs, powerful advocacy and results that foster member growth to the East Metro business community. By identifying how a story or event can gain traction and having control of SPACC’s message I am able to strategically share SPACC’s story with the world in an impactful way. Thank you to Goff Public for the opportunity to learn from Chris Duffy and Elizabeth Emerson about communication and advocacy. I am excited to implement these tools to tell our story and produce results that matter.