Make valuable connections by attending the upcoming discussion on The Crux Move: How to Climb Above the Competition at Metropolitan State University!
The morning will begin at 7:30 a.m. with open networking and breakfast, followed by the discussion 8 a.m. Don't forget to bring plenty of business cards!
Topic Overview:
In rock climbing, “crux moves” are the most challenging moments of the entire route. They often require you to push yourself in a way no other part of the climb does.
Every profession has its own crux moves. Hire people who nail those moves, and you can laugh at your competition as they stagnate back on the ground. Falter on the crux moves, and the best outcome you can hope for is a bit of backtracking. The worst outcome? Well, let’s just say that the metaphorical freefall has a potentially gruesome ending.
In this session, you will learn:
- Why “crux moves” matter, and why you should ignore them at your company’s peril.
- How to identify the “crux moves” in the jobs within your company.
- How to revamp your hiring process to ensure that you’re surrounded by people who can nail the crux moves and get you to the top.
By the end of this discussion, you’ll know how to tell whether the people you’ve hired will help you reach the top -- or leave you dangling from a fraying rope.
About our Speaker: Stephanie Laitala, founder & CEO of Owl Bookkeeping & CFO Services
An entrepreneur and innovator, she developed this unique accounting firm that serves the distinctive needs of Minnesota’s small businesses.
Owl provides businesses with an elite team of outsourced, on-site bookkeepers, controllers and CFO’s. Stephanie helps clients increase profitability and add more money to their bottom line. Her philosophy is “a small business’ money should be stable and secure and there should be more of it.”
Stephanie has an impressive career track with an MBA and more than 20 years of finance and accounting experience, 15 years as a business owner, and serves on the Advisory Board for three Twin Cities businesses, and chairs two not-for-profit boards. She is recognized as a “Woman to Watch” by the Minneapolis/St. Paul Business Journal and a “Minnesotan on the Move” by Finance & Commerce. And Owl was recognized as a “Small Business Success Story” by Twin Cities Business.
Investment: $15 Members of Partner Organizations // $30 Non-Members // Free for Council Members
Includes breakfast, open networking and structured discussion.
Thank you to our Presenting Sponsor, Minnesota Council for Quality

Thank you to our Host Sponsor, Metropolitan State University

Click here to register