Google for Nonprofits is a selection of services that Google offers at no cost to 501(c)(3) nonprofit organizations. Arguably the largest benefit included in this service suite is called Google Grants, and is essentially a $10,000 Google AdWords value each month to help promote the mission of your nonprofit, gain new volunteers, and get supporters to take action. These ads appear in Google search results when users search using keywords that you designate when setting up your text advertisements. Google AdWords is a great way to promote your business, nonprofit or for profit, but takes expertise on choosing the best keywords and content for your ads to get the most value.
Recently the Chamber signed up our own Charitable Foundation for a Google for Nonprofits account. The process took some time but is well worth it, even for the $10,000 Google AdWords credit alone! There are also other benefits that we hope to begin using, such as additional features in YouTube, otherwise only available for purchase. Other exclusive products for nonprofits include Google Apps for Nonprofits (to aid in volunteer and staff collaboration), Google Earth Pro (to help tell the story of your organization), and One Today (a mobile app to help fundraise for specific projects in a new and exciting way). Click here to learn more about the program and to get started.
To get the most out of your online presence, make sure your website is set up with Google Analytics. Google Analytics is a free tool that anyone can use! It helps you get data about the visitors to your website, including what type of device they are viewing your website on, how long they stay on your website, and what pages they visit most. This data can help you develop the best possible content for your website, as well as identify potential problem areas. We have a lot of great members that can help get you set up with an account, or dive in and try it out yourself! Attend our upcoming #OutOfTheBox Lunch Series event on May 28 for an introduction to using Google Analytics on your website to get started. Register Here